Vision and Sustainability

THE VISION

BTI believes cycling can change the world; that it will become the dominant transportation choice in more cities around the globe, and that it will rise to be the #1 recreational activity. By distributing bicycle products, BTI empowers people to ride bikes – and that has profound ecological and social implications:

  • Bicycles are a vital solution to environmental challenges and climate change
  • Bicycles reduce pollution and conserve energy
  • Bicycles decrease traffic congestion
  • Bicycles are affordable transportation
  • Bicycles improve health and well-being

THE VISION REQUIRES INVESTMENT

BTI is committed to doing its part to improve cycling infrastructure across the country. BTI’s Advocacy Roundup campaign teams up with retailers to fund organizations like People for Bikes. These groups use industry donations to leverage public funding for greater access and safer roads for all of us - guaranteeing a bright future for cycling.

THE VISION NEEDS NEW RECRUITS

Kids are the future of cycling. When we encourage children to ride at an early age, they are more likely to become lifelong cyclists. Beyond campaigns like Safe Routes to Schools, BTI supports a national curriculum to train kids about the rules of the road, as well as groups like NICA that are transforming physical education and removing barriers to the sport.

SUSTAINABILITY PLAN


  Forward by BTI's President    ►   Waste Reduction    ►   Water Conservation     ►   Energy Efficiency     ►   Shipping Practices    ►   Workplace Ergonomics & Safety     ►   Regulatory Compliance     ►

Please share your sustainable practices ideas with BTI and inform us if we are not meeting the commitments found in our Sustainability Plan.